Super Jackpot Slots
This was a first-of-its-kind social casino app that launched the digital division at Everi. I established and maintained pipelines for game porting and designed key elements for the game’s branding and UI.
An even more detailed breakdown of the entire game can be seen over on Behance.
Responsibilities
Game Art, UI Design, Animation,
Live Ops, Marketing, Branding
Platform
iOS, Android, Facebook
Team
Art Direction - Marv Riley
Art - Hanna Ensor, Claire Rice, Sayla Barnes, Ethan Menebroker, Ryan Ceaser
Dev - David Brett, Paul Burton, Jim Craig
YEAR
2020
Logo Development
This product was a first for Everi - taking all of the company’s tried and true games and packaging them into a polished social casino app. The logo needed to look premium and it needed to start with the app store icon.
Icon Design
I was also tasked with designing many UI elements and icons seen in the game lobby. The icons needed a mix of strong silhouette, cohesive character and juicy 3D look to fit with the game and its many features.
Lobby Cards
These are some examples of app-specific lobby cards and their seasonal variants I designed. I created originals and then templates from those originals for when they needed redressing for Live Ops seasonal promotions. Pictured here, you can see theme variants for Halloween and Mardi Gras. We ran other promotions for Christmas, Valentines day, Thanksgiving, and others as well.
Lobby
Here you can really see where everything comes together. The same design language was used throughout the app, across every game card and feature. Sales, tournaments, piggy bank, super wheel, and challenges all feel cohesive and inviting.
Big Win Celebrations
The big win celebrations were designed to carry the same design language as the logo. This keeps the overall branding strong while maintaining the excitement of a big win in your favorite game.
Live Ops
Once the game was up and running with all its intended features and games included, the last ongoing step was live ops which kept things fresh for current and prospective players. I created many assets for new game releases, seasonal events, special sales and various holiday theme changes throughout the game’s life cycle.
Key Takeaways
This is the most expansive project I’ve gotten to work on to date and it was my first real experience with mobile game development. Having started this project as a junior artist, I learned to consider my work on a much broader scale. Each new piece of art is informed by and contributes to what is already established. I created scaleable pipelines and systems that were reused in other products and by other artists long after my work was finished.